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DESIGN REGISTRATION

Competition is fierce in India’s economy with a large number of players in the unorganized sector clamouring for a greater market share. Lured by the potential of big profits, there are unscrupulous organizations that deliberately duplicate designs of reputed brands. This could adversely affect the established products causing immense damage to brand equity and even send sales plummeting. Companies also face the possibility of losing reputation and customer goodwill across their other brands.

To tackle the nefarious designs of the brand counterfeiters, the Design Act, 2000 offers design registration that provides protection for visual appeal/appearance of a product. Design registration however does not include functional protection, as this can only be claimed by obtaining a patent.

Krishna & Saurastri has longstanding expertise and experience in successfully guiding clients through the design registration process. More importantly the firm has equipped itself with the resources of a nation wide network to monitor markets and prosecute parties that infringe registered designs.