Competition is
fierce in India’s economy with a large number
of players in the unorganized sector clamouring for
a greater market share. Lured by the potential of big
profits, there are unscrupulous organizations that deliberately
duplicate designs of reputed brands. This could adversely
affect the established products causing immense damage
to brand equity and even send sales plummeting. Companies
also face the possibility of losing reputation and customer
goodwill across their other brands.
To tackle the nefarious designs of the brand counterfeiters,
the Design Act, 2000 offers design registration that
provides protection for visual appeal/appearance of
a product. Design registration however does not include
functional protection, as this can only be claimed by
obtaining a patent.
Krishna & Saurastri Associates has longstanding
expertise and experience in successfully guiding clients
through the design registration process. More importantly
the firm has equipped itself with the resources of a
nation wide network to monitor markets and prosecute
parties that infringe registered designs.
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DESIGN REGISTRATION