The booming economy
and easy access to technology has seen a proliferation
of products. To help the vast array of brands to get
recognized and distinguished easily, there are trademarks.
The critical function of a trademark, as the word itself
suggests is to act as a sign of distinction. With product
parity and numerous cloned products, a trademark is
of paramount importance in enabling the trade and more
importantly the customers to recognize a product and
associate it with a certain company and level of quality.
Trademarks attain greater significance when patents
expire and the markets get flooded with numerous local
brands. Trademarks are a highly recommended solution
for brand protection as it can be extended indefinitely,
unlike a patent.
Krishna & Saurastri is well entrenched
in the sphere of trademarks, with a practice that spans
over two decades. Clients are offered the complete spectrum
of services from customizing a trademark to getting
it promptly registered. The firm also offers advice
in the area of innovative and non-conventional trademarks
(colour, sound, smell, shape…) to facilitate brand
protection and recognition. To expedite the process
of acquiring a trademark, the firm has to its advantage
an exhaustive database of trademarks that is updated
on a daily basis.
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